CarmenUlloa Real Estate

The challenge

Carmen Ulloa manages her full property inventory in Inmovilla, a CRM widely used in the Spanish real estate market. Everything she tracks internally needed to be visible online too: the complete inventory, current prices, new-build projects, and all of it for buyers who speak Dutch, English, Spanish, French and German.

The Costa Blanca draws large numbers of buyers from the Netherlands, Germany and France. Each group expects to search, filter and land on individual property pages via Google, in their own language. That placed two demands at once: an architecture that could carry all those languages, and a site tightly connected enough to the CRM that nothing ever needs updating in two places.

New-build required a different approach. Those buyers are at a different stage and are looking for information about the project as a whole. That meant a dedicated section with its own presentation and its own entry point.

What I did

I built a Next.js frontend on two data sources. Sanity handles all editorial content: blog articles, service pages, site structure. The Inmovilla API, via APINMO, delivers all property data: prices, specs, descriptions, reference codes, status. Both sources feed into one application that generates a dedicated page for every property.

Every property is live in 5 languages. That means 5 separate, indexed pages per property, each with its own URL, its own page title and its own content for search engines. Photos load straight from Inmovilla’s own CDN.

New-build has its own section with its own entry point. Over 20 projects are live, each with its own presentation.

For regional visibility I built location pages for the main areas along the Costa Blanca: Alicante, Altea, Dénia, Villajoyosa and Benidorm.